The Principles
of Design

The “Principles of Design” comprise the range of relationships that can occur between 2 or more elements of art within a composition.

To help remember all 7 principles, try this mnemonic:

Baby Penguins Avoid Cold Under Protective Moms

Balance Pattern Alignment Contrast Unity Proportion Movement

As a graphic designer, it is not enough to be able to name and define these 7 elements. It is critical to understand the unique power and impact that each of these can have on an given audience - to understand the visual language of line, shape, form, space, value, color and texture.

 

 

Balance

 


 

Proportion


Pattern


Contrast


Alignment


Movement


Unity