Event Poster

The Event Poster project gives you an opportunity to work with real-world client and help them promote their fundraiser, concert, etc. With this in mind, the process begins with well-focused questionnaire. This will assure you truly understand the client and their audience, design preferences, and project timeline.

As a design challenge, this project can span the full range of design content including:

  • photography

  • typography

  • design elements

  • visual fx

  • textures

  • illustration


1. Communicate

Because this is a client-based project, the design process beings with a short questionnaire to send to your client. The answers you get from this questionnaire should provide you with a clear design brief.

Here are the essentials questions to ask your client (note: feel free to added more as needed):

  • How would you describe your organization and this event? i.e., what is your intended audience, the event’s purpose, etc.?

  • What is the typographic content needs to be in the poster (name of event, date, location, etc)?

  • Do you have a design solution already in mind or do you have a design style you like that can reference with links? If not, what stylistic/thematic direction can you offer?

  • Are you able to print in larger formats (e.g. 11 x17in) or do you need this to be traditional 8.5 x 11in flyer.

  • Are you able to print in full color or do you need this designed in grayscale?

  • What is your timeline for this project? Note: please allow for at least 1 week for printing services.

2. Research

Based on your design brief, visit the following websites and conduct some related searches:

Google (image search*)
Dafont (be sure to use custom sample field)
Google Fonts (be sure use custom sample field)
Coolors (come up with a color scheme)
Behance (for layout and style inspiration)

As fonts, image, layouts, etc. resonates with you, screen grab them (cmd+opt+4). After you have at least 20 or more assets, drop the collective images into gomoodboard.

Make sure to save an editable link to your moodboard and share it with the client to assure you are on the same page.

*Make sure you do a “large” image search for higher-res photos. If you find something you really like, be sure to download the image not just a thumbnail.

3. Ideate

Based on your moodboard, grab your sketchbook and draw at least 4 possible layout solutions.

From these initial 4 solutions, selected one. Flip the page over and draw 4 new variations based on the initial solution you selected.

From this second round of 4, pick your top solution.

Before you fully commit and jump into Photoshop, be sure to get some feedback from the client - and be open to suggestions. Together, you might come up with an even better solution.

Then hop into Photoshop or Illustrator - make sure you setup the document properly (see: Specs and Standards below).

4. Finalize

Before you turn in this project - be sure to save 3 versions:

1 Source - with all fonts and guides still retained (“last,first-source-v1. psd”).

2 Turn-in - with all font layers rasterized and guides hidden (“last,first-turn-in-v1.psd”).

3 Web - as a .jpg resized to less that 2000px for whichever axis is longer.

This will give you options to re-edit or share your work whenever you like. (For initial setup, see “Specs and Standards” below).


Specs and


The content of your Event Poster is dictated by you client by might include:

  • Photography

  • Typography

  • Illustration

  • Design Elements

  • Textures

  • Visual FX

Your Event Poster should be setup and turned in either of the following specs:

  • 11 x 17 inches - or - 8.5 x 11in - @ 300ppi

  • RGB

  • .psd file format - note the client might need it as a 300ppi pdf or jpg.

Issues and

Given the range of potential organizations and events, the solutions for this project can vary widely.

But here are some common issues and helpful guidelines to consider.




Optimize impact by using the minimum amount to type. Clarify importance using visual hierarchy, white space, and composition.



A picture tells 1000 words. Far better to show a location, event, people, etc. than trying to describe them with words.



Confirm with the client if they can print in color before finding/taking photos. Make sure images still work well in grayscale.



Unless the client can print borderless, keep content (especially type) inside the printable “image safe” area of the media.